Enabling a Seamless Transition from Clinical to Home Setting

Enabling a Seamless Transition from Clinical to Home Setting

Client: A mid-sized biotech company launching its first injectable drug (a hormone therapy).
Challenge: Need a reliable, patient-friendly delivery device to support a direct-to-patient model and ensure a positive first experience with their new drug, crucial for market adoption.
Solution: Co-development of a custom-branded, intuitive auto-injector. Focus on ergonomic design, minimal steps, and quiet operation. Included integrated post-injection visual indicator for certainty.
Result:

• 98% patient satisfaction rate with the device in post-launch surveys.

• Faster-than-anticipated uptake of the home administration option (>85% of patients).

• The device was cited as a key differentiator in formulary discussions with two major PBMs.

• Secured an exclusive, 3-year supply agreement for the drug's delivery system.